Do you know why Coca-cola sells more than Pepsi? It awakens the urge to consume the drink. And how does she do it? It's simple, all her products, have specific characteristics like: the sound when opening the bottle or the can, the smell, the shape of the cans and bottles, the colors ... All this awakens the customer's need to consume coca -cola.
(according to Martin Lindstrom, in The Logic of Consumption: Truths and Lies About Why We Buy).
Wake up at will.
The will arouses in people the need to consume their product.